The Vision Iowa Program celebrated TEN YEARS this year, on July 1, 2010!

Program Information

The Vision Iowa Program was created through a partnership of the Iowa General Assembly and the Governor, with the support of local leaders throughout the state.

The program was designed to assist communities in the development and creation of permanent cultural, recreational, entertainment and educational attractions available to the general public. These attractions position a community to take advantage of economic development opportunities in tourism and strengthen a community’s competitiveness as a place to work and live.

The legislation also brought the Community Attraction and Tourism (CAT) Program under the direction of the Vision Iowa Board. The CAT Program is currently established at $12 million per year through FY 2013.

River Enhancement Community Attraction and Tourism (RECAT) was designed to provide financial assistance for recreational and entertainment attractions that relate to, connect with, and enhance a river, lake, or river corridor. The RECAT Program is currently established at $10 million per year through FY 2013.

Legislation directs $100,000 of the CAT fund to the marketing and promotion of Vision Iowa and CAT projects.

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