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Tourism in Iowa Generated $8 billion in Expenditures for Second Consecutive Year

Posted on: August 30, 2016

For more information contact:

Jessica O'Riley, Iowa Economic Development Authority, Iowa Tourism Office

Tourism in Iowa generated $8 billion in expenditures for second consecutive year

August 30, 2016 (Des Moines) — Tourism-related expenditures in Iowa in 2015 totaled $8.06 billion, according to a new study from the U.S. Travel Association. This marks the second consecutive year expenditures have topped the $8 billion mark.

Additional data from “The Economic Impact of Travel on Iowa Counties” shows travel-generated state tax receipts at a record $466.7 million, a 25 percent increase over 2014. Tourism in Iowa also supported 67,400 jobs, comprising 4.2 percent of total state non-farm employment in 2015.

“Lower gas prices in 2015 helped draw in more travelers who significantly increased their spending on lodging, restaurants, shopping and entertainment,” said Shawna Lode, manager of the Iowa Tourism Office.

“We also saw user sessions on set a record at almost 1.3 million. Requests for our travel guide were up almost 20 percent. Both of those are good indicators of people making plans to travel Iowa,” Lode said.

The entire report is available online in .pdf format and includes state- and county-specific data. A summary document of the report can also be found online.

The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information about Iowa tourism, visit, call 800.345.IOWA or stop at any Iowa Welcome Center. Travelers can find additional Iowa travel inspiration on the Iowa Tourism Office blog, Facebook page, Twitter feed, Pinterest boards, Google+ page, Instagram, or YouTube channel.

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