Marketing Assistance

The International Trade Office organizes trade missions, trade shows, and in-bound international buyers groups. Iowa businesses can also access international market research through our global offices and representatives.

Trade Missions

Trade missions are cost-effective means to meet potential international customers and representatives. Working with representatives in each targeted country, the International Trade Office arranges a full schedule of business appointments for each mission member. Our detailed planning and screening of contacts ensures the best use of your time. Direct sales, distributor agreements, licensing arrangements and joint ventures have resulted from trade missions. View the International Trade Programs Calendar of Events.

Trade Shows

The trade show is another effective tool to introduce your products into a new market, or expand visibility in an existing market. It provides an opportunity to meet potential buyers, test market interest and evaluate the competition. The International Trade Office can consult with Iowa companies to select appropriate international trade fairs, as well as assist you with show planning and follow-up. At designated shows, companies may share a State of Iowa booth or participate in an Iowa pavilion. View the International Trade Programs Calendar of Events.

International Buyers Groups

The International Trade Office brings the customer to you! By working closely with foreign government offices and domestic trade associations, the International Trade Office coordinates visits to Iowa for qualified in-bound international buying delegations and commercial visitors.

Global Marketing Research Assistance

Various assistance programs have been developed in conjunction with our global offices and representatives to provide services to Iowa companies seeking to establish or expand a presence in the global marketplace.

Basic services, some of which are fee-based, vary by location. Examples include: