In-State Marketing Campaign
The Iowa Department of Economic Development has embarked on a campaign to promote the growing economic opportunities and expanding cultural amenities that make Iowa's communities great and encouraged community members to speak up about the unique quality of life Iowa offers.
The overall campaign kicked is based on the tagline "IOWA life | changing."
The IOWA life | changing message is firmly grounded in everything that makes life in Iowa great:
Simplicity
A sense of community
Authentic people & experiences
Family focus
It speaks to the work ethic, positive values and loyalty of our workforce in a state where a rewarding career can be balanced with life beyond the workplace. It also suggests that the state is dynamic and changing, an attribute that provokes curiosity and interest, generating a sense of anticipation and a challenge to find out more. These attributes add credibility and intrigue for the prospects of economic development professionals across Iowa as they reach out to both in-state and out-of-state corporations and entrepreneurs to find out more about what Iowa has to offer.
Print Ads
Outdoor Boards
Television Spots
Summer 2007
Other
Radio Spots
Summer 2006
Summer 2005
Quality of Life
Iowa offers inviting cultural and recreational attractions, top-quality school systems, an affordable mix of housing options and an inherent culture of work/life balance. New or returning Iowans often find the life balance they’ve only dreamed about. Iowa’s balanced lifestyle brings them a life change which fuels their productivity and their ability to contribute at work and in their communities.
Smart, Productive Workforce
Iowa provides an environment where businesses will find not only an educated, loyal and productive workforce ready to move their business forward, but also a dynamic statewide effort to recruit new Iowans. Iowa’s smart, productive workforce welcomes the productive change that comes with new industry and expansion of existing industry.
Business Opportunity
The state of Iowa provides a broad mix of tax incentives and investment programs to new and existing businesses. A by-product of a healthy business climate is growth of Iowa’s unique and diverse community college network, which is a source of employee training and educational expansion opportunities for companies and their employees. Growth provides positive economic change that enables expansion, new opportunities and continued learning in our communities.