Coordinating community-based downtown revitalization efforts
The Main Street Iowa program works with a select group of communities committed to exceptionally high standards for downtown economic development. As a Main Street AmericaTM Coordinating Program, the over 50 communities in Iowa are connected to a network of 40 programs across the country representing over 1,200 communities.
Utilizing the Main Street Approach, communities capitalize on the unique identity, assets and character of their historic commercial districts. The Main Street Approach consists of tightly integrated components making up a common-sense, strategy-driven framework that guides community-based downtown revitalization efforts. Locally developed strategies are implemented through comprehensive work in four broad areas, known as the Four Points: Economic Vitality, Organization, Promotion and Design.
Assistance from the Main Street Iowa team includes training workshops, architectural and design assistance, business assistance, and a number of other technical assistance opportunities.
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