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Longtime Keokuk Director Honored for Main Street Career

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Kanan Kappelman, Marketing Manager

Phone: 515.725.3154; Email:




June 20, 2011 (DES MOINES, IA) – Joyce Glasscock c.m.s.m. was recently honored at the 2011 National Main Street Conference for her long-term career in Main Street.


Iowa’s longest tenured Main Street Director, Joyce Glasscock, has 21 years of service as a Main Street professional in Iowa, and has served as the Executive Director of the Main Street Keokuk program since January 1, 1990.


Glasscock is a Certified Main Street Manager, having completed advanced courses in downtown revitalization management at the National Trust’s Main Street Center’s Certification Institute.  She also serves on Main Street Iowa’s Advisory Council. 


At the closing session of this year's conference in Des Moines, Iowa, National Trust President Stephanie Meeks recognized Main Street directors with more than 20 years experience.


“The National Trust for Historic Preservation is proud to have had a strong leader such as Joyce Glasscock as a partner for the past 21 years,” said Doug Loescher, Director of the National Trust Main Street Center. “Her work to preserve and revitalize downtown Keokuk has been outstanding, and her leadership skills are one of the reasons that the National Trust Main Street Center selected Keokuk as a Great American Main Street City in 2000” he said.


Glasscock was originally hired in July of 1989 to assist Main Street Keokuk’s Board of Directors in their fundraising efforts.  Her extensive and successful background in fundraising includes serving as a 10-year campaign coordinator for United Way, where she exceeded every campaign goal set by the local organization before or since; the Grand Theatre Restoration, where she worked with the Grand Commission in raising 100 Grand for the Grand; and assisting the Keokuk Public Library Foundation to raise nearly $1 million in private funds to renovate the Keokuk Public Library and create lower level space to house the Keokuk Art Center. Glasscock has also managed to help keep the budget growing annually for Main Street Keokuk Inc., even in a down economy and a declining population base.


Glasscock has been instrumental in establishing and serving on the Keokuk Cultural and Entertainment District board and the Keokuk Downtown Properties, LLC board – both subsidiaries of Main Street Keokuk Inc. and both experiencing fundraising success. She also serves on the Keokuk Area Hospital Foundation.


"We are very proud and honored to have Joyce recognized as one of the Main Street Directors with over 20 years of service," said Thom Guzman, Director of the Iowa Downtown Resource Center. "Joyce is a colleague I have worked with and admired through the years as well as a great friend."


In a November 2002 publication of the Iowa “Main Street Messenger”, Joyce was recognized for the Main Street Keokuk program’s achievements, including:


·         Developing and maintaining a great working relationship with the city and the county

·         Successful promotions

·         Market analysis – taking the time to do it right

·         Changing minds – citing “the day our biggest anti-Main Street opponent signed up to participate in the “Scarecrow Stroll”

·         Receiving the Great American Main Street Award in 2000


But Joyce is reluctant to take credit for Main Street Keokuk’s successes. “Any claim to great achievements belongs to the volunteers.  They, collectively, are the reason I can get up in the morning and come to work every day. I know they are working every bit as hard as I am.  They are giving their time to benefit downtown and the community.  And they are making a difference”.


 In 1985, the Iowa Legislature adopted the National Main Street Center's approach to historic commercial district revitalization by approving the establishment of Main Street Iowa within the Iowa Department of Economic Development. Main Street Iowa works with more than 45 cities and towns in Iowa to provide training, technical assistance and resources to local programs. As the coordinating state Main Street program, Main Street Iowa helps establish local programs, plan revitalization strategies, develop detailed implementation plans, and solve specific problems in Main Street areas as well as provide ongoing training for Main Street managers and members based on the Main Street Four-Point Approach®: Organization, Promotion, Design and Economic Restructuring. For more information, visit



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