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NEWS RELEASE: National Plan for Vacation Day Encourages Americans to Travel in 2017

For more information contact:

Jessica O’Riley – Iowa Tourism Office, Iowa Economic Development Authority
515.240.8089 or
National Plan for Vacation Day encourages Americans to travel in 2017
New Iowa Travel Guide provides inspiration for Iowa vacations
January 31, 2017 (Des Moines, Iowa) — More than half of Americans don’t use all their time off, resulting in 658 million unused vacation days a year. Today’s inaugural National Plan for Vacation Day is a call for workers to commit to when and where they’ll travel in 2017.
“We know that half of Iowans did not use all their vacation days in 2015,” said Shawna Lode, manager of the Iowa Tourism Office. “Today, we’re encouraging Iowans to commit to traveling their home state in 2017 to discover the places and people that make us unique. Traveling and disconnecting from day-to-day responsibilities at home and work is proven to reduce stress and improve relationships. Employees who travel return to work with improved creativity and focus.”
Research by Project: Time Off, a part of the U.S. Travel Association, showed if American workers had used all their time off in 2015, it could have generated an additional $122 billion in domestic leisure travel spending. Iowa stood to gain $4.5 billion of this amount.
The newest Iowa Travel Guide is also available today to inspire people to plan a getaway in Iowa. This year’s version includes features on joy rides, best outdoor destinations, tasty road trips, antiquing and taking a European vacation without leaving the state. In addition, the comprehensive guide includes listings for nearly 2,000 attractions, campgrounds, bed and breakfasts, hotels and cabins statewide. The free guide can be ordered online at, by phone at 800.345.IOWA or picked up at any of Iowa’s 18 Welcome Centers. An online version is also available.
Today at 3 p.m. (CST), the Iowa Tourism Office will host a Twitter chat to offer additional Iowa travel ideas and to answer questions about the best places to visit in the state. Find the chat by searching @Travel_Iowa or #ThisIsIowa.
Tourism in Iowa generates more than $8.06 billion in expenditures and $466 million in state taxes, plus employs 67,400 people statewide. The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information, visit, call 800.345.IOWA, or stop at any Iowa Welcome Center. Travelers can find additional travel inspiration on the Iowa Tourism Office blog, Facebook page, Twitter feed, Pinterest boards, Instagram account, or You Tube channel.


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